Moving the line (the power of a zealot)

June 13, 2012 By Seth Godin Leave a Comment

Compromise is everywhere. Most of us can’t possibly be pure extremists or true fundamentalists, so we draw the line somewhere in the middle.

Filed Under: Seth Godin Tagged With: change, compromise, extremists, Upmarket Essentials, zealots

more, More, MORE!

June 6, 2012 By Seth Godin Leave a Comment

Firing the customers you can’t possibly please gives you the bandwidth and resources to coddle the ones that truly deserve your attention and repay you with referrals, applause and loyalty.

Filed Under: Seth Godin Tagged With: business advice, customer service, customers, Upmarket Essentials

Viral Growth Trumps Lots of Faux Followers

May 30, 2012 By Seth Godin 1 Comment

A slightly better idea defeats a much bigger but disconnected user base every time.

Filed Under: Seth Godin Tagged With: Facebook, followers, ideas, ideas leading to viral growth, Seth Godin, Twitter, Upmarket Essentials, viral growth

Phoning It In

May 23, 2012 By Seth Godin Leave a Comment

Life’s too short to phone it in.

Filed Under: Seth Godin Tagged With: lack of passion, passion, phoning it in, Seth Godin, Upmarket Essentials

Frightened, Clueless or Uninformed?

May 16, 2012 By Seth Godin Leave a Comment

In the face of significant change and opportunity, people are often one of the three. If you’re going to be of assistance, it helps to know which one.

Filed Under: Seth Godin Tagged With: decisions, reaction to change, reaction to opportunity, reactions, Seth Godin, Upmarket Essentials

The Least I Could Do

May 9, 2012 By Seth Godin Leave a Comment

There’s a different strategy out there — instead of expending the least effort you can, do more.

Filed Under: Seth Godin Tagged With: do more, effective marketing, over deliver, overdeliver, overdelivery, Seth Godin, Upmarket Essentials

Hunters and Farmers

May 2, 2012 By Seth Godin Leave a Comment

Even today, people are either hunters or farmers — those willing to move in an instant, and others more interested moving steadily and minimizing risk. Marketers, and even teachers, can’t reach both types the same way.

Filed Under: Seth Godin Tagged With: farmers, hunters, personality types, Seth Godin, Upmarket Essentials

Modern Procrastination

April 25, 2012 By Seth Godin 11 Comments

Laziness in a white collar job has nothing to do with avoiding hard physical labor. Instead, it has to do with avoiding difficult (and apparently risky) intellectual labor.

Filed Under: Seth Godin Tagged With: business, intellectual labor, procrastination, Seth Godin, Upmarket Essentials, wasting time online