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If you make a shift in your target market, you need to be able to speak to your new ideal clients effectively. You’ve got to know them better than they know themselves, and what exactly goes on in on their hearts and minds.
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If you make a shift in your target market, you need to be able to speak to your new ideal clients effectively. You’ve got to know them better than they know themselves, and what exactly goes on in on their hearts and minds.
The more steps you take in your business-building activities, the further off-target you become if you’re not making sure that each step is in alignment as you go. Today, we look at the next two steps in this evaluation and refinement process: Your Message and Your Offerings.
In Part 1, I provided an overview of my five-step process for catching your business up with who you’ve become, or shifting it to align and keep pace with who you’re becoming next. In Part 2, we dove more deeply into how to ensure your business is in full alignment with who YOU truly are at the deepest level. Today, let’s explore the next step of review and possible refinement around YOUR TRIBE.
The effects of not being in full alignment with yourself-your deepest self-first and foremost will magnify with each step further down the line that you take in your business.
I’ve been noticing many clients and peers recently feeling like they’ve either outgrown their current business in some way, or like some next level of expression is wanting to make its way through that will require shifts in their current business. Like wearing mismatched shoes-something feels off and needs to be adjusted. Sound or feel familiar?
You need to be crystal clear on the problem you’re solving, and for whom, if you want your business to thrive.
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