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I LOVE helping clients make more money in less time. No one is looking to work more, or to add complexity to their business. On the contrary, I see an ever-increasing desire for greater simplicity, freedom, and lifestyle.
Remarkable. Creative. Successful. Upmarket businesses push the envelope -- does yours?
I LOVE helping clients make more money in less time. No one is looking to work more, or to add complexity to their business. On the contrary, I see an ever-increasing desire for greater simplicity, freedom, and lifestyle.
With all the newfangled marketing gizmos, fancy social media platforms, and mobile technology, traditional advertising is often treated like the black sheep of marketing. I’ve even heard a few people go so far as to herald the death of print advertising. But reports of the death of this and other traditional marketing tactics have been greatly exaggerated.
The more steps you take in your business-building activities, the further off-target you become if you’re not making sure that each step is in alignment as you go. Today, we look at the next two steps in this evaluation and refinement process: Your Message and Your Offerings.
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