Planning For A Customer’s Bad Day

CustomerBadDay

When an client leaves a company it’s never because of one moment. It’s always because things were building over time. You never know when someone has reached the tipping point.

Creating a Brand Experience: How You Can Be Special

http://www.flickr.com/photos/banky177/2075101713/in/photostream/

As a consumer, how often are you roused from your weary, robotic trundle long enough to actually notice an unexpected detail, a memorable moment, or an innovative idea in action? More than likely, the answer is, “Not often enough!”