Earlier this month, the internet exploded in response to some very old news about Abercrombie & Fitch. It turns out that the popular clothing retailer has established very clear criteria for the types of young men and women who should—and should not—be wearing their clothes. And most of us don’t make the cut. This is not new news.
Building Your Brand
March 5, 2013 By 8 Comments
Your brand is the emotional response an individual has to your business; it is the story she tells herself about whether your business can provide what she needs. Branding consists of all the actions you take to infuse your business with personality so you can elicit a specific emotional response from your ideal client. It is how you show her that your business can indeed provide exactly what she needs.
Creating a Brand Experience: How You Can Be Special
July 7, 2012 By 4 Comments
As a consumer, how often are you roused from your weary, robotic trundle long enough to actually notice an unexpected detail, a memorable moment, or an innovative idea in action? More than likely, the answer is, “Not often enough!”
The Difference Between a Logo and Your Brand (and why it matters to your business)
June 5, 2012 By 20 Comments
Your brand is the essence of your business, or a particular facet of your business. Your logo is the visualization of your brand, and is a significant, integral part of your marketing. Try these exercises to get to the heart of your brand.
The Five-Step Method to Growing a Remarkable Brand
April 17, 2012 By 5 Comments
A “blooming” brand is one that’s growing in recognition and respect. People are talking about it because it’s unique, memorable and remarkable.
(3) Sales Skills That Every Marketer Should Have
March 5, 2012 By 4 Comments
