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A core community changes everything, focuses your attention, and gives you more bandwidth to take care of your just-right clients. How do you build that community? Molly Gordon’s answer: Selling.
Remarkable. Creative. Successful. Upmarket businesses push the envelope -- does yours?
A core community changes everything, focuses your attention, and gives you more bandwidth to take care of your just-right clients. How do you build that community? Molly Gordon’s answer: Selling.
Rapport is the state of magical connection where communication simply flows between individuals. It’s the perfect state for selling. And here’s how to achieve it quickly and effectively.
A yard sale is not about making money. If you want to make money, carefully craft meaningful ads for Craigslist, eBay, your website, the local paper. But piling all the junk from your garage and closets out in the yard is not about making money. What can business authors learn from that?
Want to boost sales? Rationalize and justify the decision to buy, for every prospect who crosses your path.
Once you know the keys to selling, it’s easy to quickly identify the areas of weakness where your business and selling style is struggling.
The degree to which you understand a person’s reference points will determine how easily you will find marketing and selling to them.
When people are ready to buy, do you make it easy? Do you keep selling and forget to close the deal?
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