Bring Your Marketing Home

Don’t wait until you have something to sell to bring marketing and sales home. Whenever you get triggered by a sleazy marketing or sales technique, run these 4 questions…

The Key to Profit for Heart-Centered Entrepreneurs: Personal Transformation

red butterfly

The first step to transformation is simple. When you find yourself reacting against a business practice, ask yourself, “What if this didn’t have to be sleazy?”

7 Ways to Stop Impostor Syndrome in its Tracks

doll head

It happens to everybody, including the most experienced and successful people. One minute you’re a player, and the next you’re an impostor. A pretend expert. An embarrassing excuse for a professional…

A cure for the “If this is such a great idea, why aren’t I doing it?” blues

Warhol Bulbs

Have you ever had a great idea—or two—that you were eager to act on, but you couldn’t seem to get moving? There are two big — and curable — reasons this happens, and neither of them has anything to do with the quality of the idea itself…

Top 5 Ways to Outsmart Yourself in Business


You’re smart. In fact, you’re smarter than average. Friends (and sometimes strangers) turn to you for advice. Everybody says you’re as good or better than others in your field who are have more clients, charge more for their work, and get more attention…

6 Reality Checks for Building the Possible Dream

It takes a dream to build a business. But turning your dream into reality? That takes reality testing. Here are six reality checks to keep you on track.

Lower Your Standards to Reach Big, Hairy, Audacious Goals


If you feel stifled, stuck, or just plain discouraged about reaching your Big Hairy Audacious Goal, lower your standards.

Selling: The Surprising Secret Sauce that Builds Community

Selling: The Surprising Secret Sauce that Builds Community

A core community changes everything, focuses your attention, and gives you more bandwidth to take care of your just-right clients. How do you build that community? Molly Gordon’s answer: Selling.

Why I'm tired of Nelson Mandela’s inaugural address

Nelson Mandela

Marketing is a duty you owe to your just-right clients. Learning how to do it well can make you a better person — and Molly Gordon shows us how.

Is Your Battery Low? Business Vision and Creative Overhead

Your business can be a clear and powerful expression of your big vision — if you invest in your own creative overhead.