About Nikolas Allen

Nikolas Allen, runs BAM! Small Biz Consulting where he helps small business owners attract more loyal customers and grow their business through creative branding and marketing strategies. A bold, dynamic and inspiring speaker, Nikolas Allen also enjoys sharing his expertise with live audiences via branding and marketing presentations, workshops and seminars. For free branding and marketing tips to grow your business, visit bamsmallbizconsulting.com.

Creating a Brand Experience: How You Can Be Special

July 7, 2012 By Nikolas Allen 4 Comments

As a consumer, how often are you roused from your weary, robotic trundle long enough to actually notice an unexpected detail, a memorable moment, or an innovative idea in action? More than likely, the answer is, “Not often enough!”

Filed Under: Big Ideas Tagged With: brand, branding, create a remarkable brand, creating a brand, customer experience, Nikolas Allen, Richard Branson

The Secret to Crafting Meaningful Marketing Messages

June 14, 2012 By Nikolas Allen 3 Comments

Humans make decisions based on emotions, then use their rational mind to justify decisions. In the battle of the heart vs. the mind, the heart often wins, therefore, in order to earn the attention of your prospects, you need to hook them emotionally.

Filed Under: Sales & Marketing Tagged With: communication, copywriting, marketing, marketing messages, sales copy

Online vs. Traditional Marketing: Which Is Better?

May 10, 2012 By Nikolas Allen 1 Comment

What should you be asking instead? What’s your message? Who is your audience? And where is your audience? These answers will show you the best marketing tools for your business.

Filed Under: Big Ideas Tagged With: marketing questions, marketing tools, online marketing, traditional marketing