About Seth Godin

Seth is a blogger, the author of 14 bestselling books, a successful entrepreneur and the founder of Squidoo.

Creating the list

http://www.flickr.com/photos/nirak/331916210/

If you had a better list, would you do better work? If you made the list instead of just obeying it, would you be a more valuable member of the team?

You rock

http://www.flickr.com/photos/jsome1/477100921/

Five minutes a day you might do exceptional work, remarkable work, work that matters. Five minutes a day you might defeat the lizard brain long enough to stand up and make a difference.

Open buying and open selling

http://www.flickr.com/photos/ilamont/6466171263/in/photostream/

In many markets, there’s an opportunity to offer people a cheap way to affiliate with you and keep a bigger piece of the pie in exchange.

Try different

http://www.flickr.com/photos/hamed/1552383685/

The usual mantra is to ‘try harder’. Trying harder is impossible when you’re already trying as hard as you can. But you can always try different…

Sprezzatura

Pink Sherbet Photography - http://www.flickr.com/photos/pinksherbet/4380152775/

An archaic Italian word for being able to do your craft without a lot of visible effort — a combination of elan and grace and class.

I don't feel like it

http://www.flickr.com/photos/philon/2183636788/

Why do you need to feel like something in order to do the work? They call it work because it’s difficult, not because it’s something you need to feel like.

It’s easier to teach compliance than initiative

http://www.flickr.com/photos/alamosbasement/3564909187/

Compliance is simple to measure, simple to test for and simple to teach. Initiative is much more difficult to teach, but much more important to learn…

Once in a lifetime

http://www.flickr.com/photos/denniswong/3450460178/

Should your product or service be very good, meet spec and be beyond reproach or… should it be a remarkable, memorable, over the top, a tell-your-friends event?

The doormat, the jerk and the lizard brain

http://www.flickr.com/photos/lizjones/1247974211/

The best reason to be a jerk at work is that of course no one will listen to you or support you or embrace your ideas — you’re a jerk. The best reason to be a doormat at work is that in your effort to get along, to be nice, and to go with the flow, of course you won’t be expected to stand up and shout, “follow me” when your ideas might take you in a different direction.

Pennies and dollars

Screen-Shot-2012-06-22-at-8.29.30-AM

“Watch the pennies and the dollars will take care of themselves.” I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much about pennies.