Remarkable. Creative. Successful. Upmarket businesses push the envelope -- does yours?
Lisa Berkovitz is a "Sweet Spot" business coach who specializes in helping you, as a socially conscious entrepreneur, to create, market and sell your world-changing products and programs based on powerful alignment with who you really are, what matters to you most, and who you’re meant to serve. She knows that what's easiest, most inspiring, and most fun for you is the key to your greatest contribution, and can be translated into a thriving, remarkable business you love. You can also find Lisa here: www.projectsweetspot.com.
I recently wrote about a 30-day experiment in doing only what inspires me. I rented out my home and set out on a trip to New York, taking my business with me. I was having the most amazing day in New York City until I realized that there was a LOT of water in my bag that had my Macbook Pro in it.
Rebecca Prien is a multi-talented, multi-passionate woman with a cool career path. She’s a creative, intuitive, and strategic advisor to entrepreneurs. She’s also an experienced attorney and a dedicated yogi. She explains how yoga, law, and entrepreneurship are related in an interview with Lisa Berkovitz.
I see it as an act of faith-a statement to the Universe that I am ready and willing to step up my commitment to my own sense of adventure and fun, to demonstrate to myself that we actually are designed to thrive instead of struggle or strain, and that when we are true to our desires, Life supports us in that. That this is the path to right livelihood.
What do you dream of when it comes to your business? What is the inspiring vision that keeps you going through the inevitable ups and downs that happen as part of being an entrepreneur? What do you hope this is all leading to?
Jessica Baker spent years in corporate sales, a career she didn’t particularly love. There came a day when she finally hit her point of no return. Fast forward to today, Jessica helps healers and wellness professionals to create solid, profitable, sustainable businesses they love, and she does that using powerful methods that involve one of her most beloved things: horses.
I LOVE helping clients make more money in less time. No one is looking to work more, or to add complexity to their business. On the contrary, I see an ever-increasing desire for greater simplicity, freedom, and lifestyle.
Even if you are already doing work that matters to you and that you enjoy, you may have blind spots to where you may be compromising in order to make ends meet: offering something because you think the market will pay for it, rather than because because it truly reflects who you are at the deepest levels.
I have a somewhat radical way of assessing questions: if you don’t feel a full body YES!, a knowing inside that has truly magnetic quality to it, then it’s a no. Can it really be that simple? Yes, although it’s not necessarily easy before that muscle is built.
If you make a shift in your target market, you need to be able to speak to your new ideal clients effectively. You’ve got to know them better than they know themselves, and what exactly goes on in on their hearts and minds.
The more steps you take in your business-building activities, the further off-target you become if you’re not making sure that each step is in alignment as you go. Today, we look at the next two steps in this evaluation and refinement process: Your Message and Your Offerings.
