Remarkable. Creative. Successful. Upmarket businesses push the envelope -- does yours?
The best company names the ones that are simple, are meaningful to customers, and conjure up a lot of mental imagery. Names that lend themselves to word play are easy to remember and “have legs,” meaning they cane be parlayed into peripheral products, extra revenue sources, and extra buzz.
This is a great new cover for Penguin’s edition of George Orwell’s Nineteen Eighty-Four, designed by David Pearson. It takes popular publishing a little bit daringly closer to The Domino Project’s “no words on the book cover” policy — in addition to which, we approve of the censorship commentary.
What do you do when the economics of your industry is disrupted? According to Eric Barrett, it all goes back to hiring the right people.
What do you do when you hit a creative dry spell? Maybe you’ve found yourself captive to a bit of funk? Gwen Kinsey shares her birthday story of creativity and possibility…
Our creative economy requires new leadership skills — and absolutely foundational is the ability to tap and leverage curiosity.
We are living in some fast water. We are very much in the current, navigating in-between space, living in an era of transition — a set of rapids, followed by a bit of calm (if we’re lucky) traveling down river — destination unknown.
Creativity and innovation are the source of new business ideas, excellence in entrepreneurship, and talented individual success stories. It would be nice to assume that creative people are “just talented,” and fall back on the assumption that “you either have it or you don’t.” The truth is, most creative people understand what it takes to be creative – diligence, persistence, hard work and perhaps a bit of a struggle – and tap into various sources of inspiration and known methods for productivity.
Alan Siegel defines simplicity as a means to achieving clarity, transparency and empathy — communication for humans.
Here in the online business space, it’s well known that you can start a new business with nothing more than an idea, a website, and something for sale — and many of us got our feet wet with that exact business model. As a newbie in business four and a half years ago, I tried a lot of things that taught me many valuable lessons.
Your brand is the essence of your business, or a particular facet of your business. Your logo is the visualization of your brand, and is a significant, integral part of your marketing. Try these exercises to get to the heart of your brand.
