Remarkable. Creative. Successful. Upmarket businesses push the envelope -- does yours?
With all the newfangled marketing gizmos, fancy social media platforms, and mobile technology, traditional advertising is often treated like the black sheep of marketing. I’ve even heard a few people go so far as to herald the death of print advertising. But reports of the death of this and other traditional marketing tactics have been greatly exaggerated.
The difference between a really great juggler and a poor juggler is that the great one integrates failure into her performance. No apology. No scrambling to recover. Just a fluid, flexible adjustment to the new reality. And when things really go catawampus? Instead of freaking out, they take a bow.
Twelve young entrepreneurs answer the YEC’s question, “What is ONE thing you did in your company that had the biggest impact on culture?”
If you’ve ever talked yourself into buying a pair of shoes that don’t fit, you know the consequences of bright shiny object marketing.
Before you can make effective use of the tools in the marketing toolbox, you first have to know who you want to reach and exactly what you want to say. In other words, you need to have a strategy. Without a strategy, your marketing message will lack both cohesion and effectiveness.
Today Productive Flourishing’s Charlie Gilkey explains that the best structure in your business is well-structured communication, rather than an overly structured environment. Enjoy!
Ripping people down has been part of the human condition for as long as there’s been a human condition. So it’s not as if the internet has suddenly made people do bad things. Instead, it has just lowered the bar. If it’s easy to destroy something, how much easier is it when you can do it from your couch in anonymity?
As a business owner, it is essential that I understand my finances and take full responsibility for all financial decisions. I may choose to hire an accountant, bookkeeper, and financial adviser, but handing over the whole kit and caboodle is foolish, irresponsible, and incredibly dangerous. The same is true for marketing.
