Is There a Place for Traditional Advertising?

1950sUnlimited {1960s Seventeen Magazine}

With all the newfangled marketing gizmos, fancy social media platforms, and mobile technology, traditional advertising is often treated like the black sheep of marketing. I’ve even heard a few people go so far as to herald the death of print advertising. But reports of the death of this and other traditional marketing tactics have been greatly exaggerated.

What Kind of Juggler Are You?

The difference between a really great juggler and a poor juggler is that the great one integrates failure into her performance. No apology. No scrambling to recover. Just a fluid, flexible adjustment to the new reality. And when things really go catawampus? Instead of freaking out, they take a bow.

Why Founders Need a Lesson in Law

You don’t have to spend three years at a university or $100,000 on a law education to make sure your company has a solid future — but a strong familiarity with law practices can be a great help when it comes to knowing your rights as a business owner.

How to Change Your Company Culture: 12 High-Impact Ideas


Twelve young entrepreneurs answer the YEC’s question, “What is ONE thing you did in your company that had the biggest impact on culture?”

How to Find a Marketing Method That Fits


If you’ve ever talked yourself into buying a pair of shoes that don’t fit, you know the consequences of bright shiny object marketing.

Got Strategy?

Get Your Ducks in a Row

Before you can make effective use of the tools in the marketing toolbox, you first have to know who you want to reach and exactly what you want to say. In other words, you need to have a strategy. Without a strategy, your marketing message will lack both cohesion and effectiveness.

13 Unusual Startup Tips From Founders Who’ve Been There, Done That

The YEC asks 13 young entrepreneurs, “What’s your most unorthodox/funny/strange-but-good advice to other startup founders?”

[Video] Charlie Gilkey on Communication Structure

Charlie Gilkey / Productive Flourishing

Today Productive Flourishing’s Charlie Gilkey explains that the best structure in your business is well-structured communication, rather than an overly structured environment. Enjoy!

The Dark Side of the Internet is Us


Ripping people down has been part of the human condition for as long as there’s been a human condition. So it’s not as if the internet has suddenly made people do bad things. Instead, it has just lowered the bar. If it’s easy to destroy something, how much easier is it when you can do it from your couch in anonymity?

Don’t Opt Out of Marketing


As a business owner, it is essential that I understand my finances and take full responsibility for all financial decisions. I may choose to hire an accountant, bookkeeper, and financial adviser, but handing over the whole kit and caboodle is foolish, irresponsible, and incredibly dangerous. The same is true for marketing.