A lesson from Robert Plant, Jimmy Page, and MEM-on being true to yourself, and the light that can spread.
Is There a Place for Traditional Advertising?
April 18, 2013 By Leave a Comment
With all the newfangled marketing gizmos, fancy social media platforms, and mobile technology, traditional advertising is often treated like the black sheep of marketing. I’ve even heard a few people go so far as to herald the death of print advertising. But reports of the death of this and other traditional marketing tactics have been greatly exaggerated.
How to Find a Marketing Method That Fits
April 3, 2013 By Leave a Comment
If you’ve ever talked yourself into buying a pair of shoes that don’t fit, you know the consequences of bright shiny object marketing.
Got Strategy?
April 2, 2013 By 1 Comment
Before you can make effective use of the tools in the marketing toolbox, you first have to know who you want to reach and exactly what you want to say. In other words, you need to have a strategy. Without a strategy, your marketing message will lack both cohesion and effectiveness.
Don’t Opt Out of Marketing
March 19, 2013 By 1 Comment
As a business owner, it is essential that I understand my finances and take full responsibility for all financial decisions. I may choose to hire an accountant, bookkeeper, and financial adviser, but handing over the whole kit and caboodle is foolish, irresponsible, and incredibly dangerous. The same is true for marketing.
Can a Great Image Be Bad for Business?
March 13, 2013 By 4 Comments
Making a powerful connection with your just-right clients requires a peeling back similar to connecting insulated wiring. For real connection to happen—for the juice to flow—you have to peel back some of your carefully crafted professional image.
Building Your Brand
March 5, 2013 By 8 Comments
Your brand is the emotional response an individual has to your business; it is the story she tells herself about whether your business can provide what she needs. Branding consists of all the actions you take to infuse your business with personality so you can elicit a specific emotional response from your ideal client. It is how you show her that your business can indeed provide exactly what she needs.
An Integrated Approach to Marketing
February 19, 2013 By Leave a Comment
You understand the bigger picture and the importance of good relationships. Your primary goal during a sales conversation is not to close the deal. It is to be of service, to understand if what you have to offer is really the right fit for the person with whom you are speaking. You abide by a philosophy of service over sales. And you know that even if a sales conversation does not result in a sale today, it is an opportunity to build an even stronger relationship that may result in a referral or a sale later.
Conveying Your Message
February 5, 2013 By 9 Comments
When crafting your marketing message, only one thing really matters: resonant clarity. A strong marketing message clearly indicates who you work with and what results you help them achieve. To be effective, it also must resonate with the people you wish to serve.
Crowdsourcing Versus Venture Capitalist: Determining Goals
December 4, 2012 By 1 Comment
History is filled with examples of passionate people doing whatever it takes to turn their ideas into reality. That’s the concept behind crowdsourcing and crowdfunding, and they’re not going away. What does this mean for traditional venture capitalists?
