Remarkable. Creative. Successful. Upmarket businesses push the envelope -- does yours?
Julia Child’s popularity was due in no small part because she was so different. Not different from you and me, but different from what you saw on television. But the television personality and cookbook author we know so well is only a small part of who Julia Child really was as an individual.
May’s most-viewed articles for your reading pleasure — what’s your favorite?
Earlier this month, the internet exploded in response to some very old news about Abercrombie & Fitch. It turns out that the popular clothing retailer has established very clear criteria for the types of young men and women who should—and should not—be wearing their clothes. And most of us don’t make the cut. This is not new news.
Our most visited articles from April 2013 — have you read them?
With all the newfangled marketing gizmos, fancy social media platforms, and mobile technology, traditional advertising is often treated like the black sheep of marketing. I’ve even heard a few people go so far as to herald the death of print advertising. But reports of the death of this and other traditional marketing tactics have been greatly exaggerated.
Catch up on our best and most popular content in this Top 10 list for March 2013!
Before you can make effective use of the tools in the marketing toolbox, you first have to know who you want to reach and exactly what you want to say. In other words, you need to have a strategy. Without a strategy, your marketing message will lack both cohesion and effectiveness.
As a business owner, it is essential that I understand my finances and take full responsibility for all financial decisions. I may choose to hire an accountant, bookkeeper, and financial adviser, but handing over the whole kit and caboodle is foolish, irresponsible, and incredibly dangerous. The same is true for marketing.
Your brand is the emotional response an individual has to your business; it is the story she tells herself about whether your business can provide what she needs. Branding consists of all the actions you take to infuse your business with personality so you can elicit a specific emotional response from your ideal client. It is how you show her that your business can indeed provide exactly what she needs.
Catch up on last month’s best content with this February 2013 Top 10 list!
