What kind of answers make loyal, repeat customers? The ones that say, “I care about you more than I care about making this sale.”
Bring Your Marketing Home
September 12, 2012 By Leave a Comment
Don’t wait until you have something to sell to bring marketing and sales home. Whenever you get triggered by a sleazy marketing or sales technique, run these 4 questions…
The Big Damn Myth About Social Media
September 6, 2012 By 1 Comment
Most people get online and think: If only I had a few thousand Facebook friends and 10,000 or so Twitter followers, then my business could take off… But nothing is further from the truth.
Open buying and open selling
August 23, 2012 By Leave a Comment
In many markets, there’s an opportunity to offer people a cheap way to affiliate with you and keep a bigger piece of the pie in exchange.
How to Sell More Ethically
August 18, 2012 By Leave a Comment
You have to sell in order to stay in business. But the good news is that you don’t have to fall into the trap of becoming a slimy salesperson.
Sales Fundamentals (They're Not Complicated)
August 5, 2012 By 1 Comment
Stop trying to complicate the easy stuff. Sell them what you know they need — not what you want.
Sales Don’t Make the Salesperson – Relationships Do
August 1, 2012 By 2 Comments
Why I'm tired of Nelson Mandela’s inaugural address
July 18, 2012 By 3 Comments
Marketing is a duty you owe to your just-right clients. Learning how to do it well can make you a better person — and Molly Gordon shows us how.
Get In the Practice of Being Perfect
July 16, 2012 By Leave a Comment
When you approach a prospect half-heartedly, or when you’re tired, or not on your “A” game, you re-enforce mediocrity and erode excellence.
