Very few of us give people the keys to our lives. We’ve never had a time where it’s easier to connect with people. And yet, we’ve never been further from having true accountability with one another.
Do Companies Have A Right to Your Facebook Password?
May 30, 2013 By 1 Comment
Imagine you’re at a job interview and you’re asked for your Facebook password. What do you do? How about if you’re working at a company where they are investigating “misconduct” and ask for your Facebook password? Do you turn it over? Can you be fired for refusing?
The Dark Side of the Internet is Us
March 21, 2013 By 1 Comment
Ripping people down has been part of the human condition for as long as there’s been a human condition. So it’s not as if the internet has suddenly made people do bad things. Instead, it has just lowered the bar. If it’s easy to destroy something, how much easier is it when you can do it from your couch in anonymity?
Facebook’s Graph Search Inspires Excitement or Caution… But Which?
January 17, 2013 By 2 Comments
Facebook’s new Graph Search is compelling, and the marketing is juicy. But what questions should we be asking ourselves — as business users, and as personal users too — when considering just how excited to be about it? Where do you draw the line when a business has behaved badly in the past?
The Big Damn Myth About Social Media
September 6, 2012 By 1 Comment
Most people get online and think: If only I had a few thousand Facebook friends and 10,000 or so Twitter followers, then my business could take off… But nothing is further from the truth.
Gender in Social Media
June 28, 2012 By Leave a Comment
How does gender balance affect the way your business uses social media? …or does it?
Do You iFast?
June 27, 2012 By 4 Comments
For the last couple of years I’ve been reading about iFasts. The idea that for a full month you simply walk away from social media. Blogging. Twitter. Facebook. LinkedIn. (Do you feel anxious yet?) But I’ve never been able to commit to it…
The Dangers & Opportunities of Social Media
June 24, 2012 By Leave a Comment
Many social media users simply don’t understand their privacy options — or the privacy policy they agreed to when they signed up for a particular service. (This is certainly a candidate for simplifying legal jargon, as previously discussed.) Facebook is notorious for its complex and confusing privacy controls, for instance.
Startups: Lead with Social Marketing
June 11, 2012 By 2 Comments
Today, the conversation is less about whether you should have a website or whether you should use Mailchimp versus Constant Contact as your small business email provider. Now the conversation is about how quickly and effectively you can start conversations about, with and for your new product or service. And today… the answer is to lead with social marketing.
